In a world filled with endless choices, from what to eat to how to work, people are increasingly experiencing mental exhaustion caused by constant decision-making. This phenomenon has led to the rise of decision fatigue products, designed to simplify routines and reduce cognitive strain. By combining innovative design with insights from behavioral science, these solutions … Read more
Parasocial relationships have become a defining feature of modern digital culture as people form one-sided emotional bonds with online personalities, influencers, and creators. In 2026, the rise of social platforms, livestreaming, and short-form video has intensified these connections, making parasocial relationships more common and influential than ever. Unlike traditional friendships, these relationships exist without direct … Read more
Digital memory loss is increasingly shaping how people think, remember, and make decisions in daily life. As smartphones, search engines, and digital assistants store information on our behalf, individuals are relying less on internal memory and more on external devices. While this shift offers convenience and efficiency, digital memory loss raises important questions about how … Read more
In today’s crowded and highly competitive marketplace, products and services alone are no longer enough to win customer loyalty. Consumers are exposed to countless messages every day, making it harder for brands to stand out based purely on features or pricing. This shift has pushed companies to focus on deeper, more meaningful engagement. As a … Read more